Jumia’s Black Friday Bonanza: A Look at the Preliminary KPIs for November 2024!
Description
Orders totaled 4.3 Million for the Two Months Ended November 30, 2024; Up 18% Year-Over-Year Physical Goods Orders Grew 17% during the Two Months Ended November 30, 2024 to 3.9 Million With 2.5 Million Physical Goods Orders Placed During Jumia’s Successful Black Friday Event LAGOS, NIGERIA / ACCESSWIRE / December 5, 2024 / Today, Jumia Technologies AG (NYSE:JMIA) (“Jumia”, the “Company”) announced preliminary unaudited results of selected KPIs for the two months ended November 30, 2024, including the performance of select KPIs relating to the Company’s annual Black Friday event, which ran from November 1 through November 30, 2024. All reported preliminary KPIs exclude results from South Africa and Tunisia, reflecting the Company’s recently announced exit from these markets by year end 2024.
Article
Black Friday is a highly anticipated shopping event around the world, and Jumia’s Black Friday Bonanza in November 2024 did not disappoint. With a total of 4.3 million orders for the two months ended November 30, 2024, Jumia saw an impressive 18% increase year-over-year. The growth in physical goods orders was particularly noteworthy, with a 17% increase to 3.9 million orders.
One of the highlights of Jumia’s Black Friday event was the staggering 2.5 million physical goods orders placed during this period. This shows the incredible popularity of the event and the strong demand for products offered by Jumia.
Jumia’s successful performance during Black Friday can be attributed to a variety of factors. The company’s strategic marketing campaigns, attractive discounts, and wide range of products all contributed to the increased sales. Additionally, Jumia’s focus on customer satisfaction and seamless shopping experience played a key role in driving customer loyalty and repeat purchases.
As Jumia continues to expand its presence in the e-commerce market, events like Black Friday serve as a platform to showcase the company’s capabilities and offerings. With a growing customer base and increasing brand recognition, Jumia is poised for continued success in the competitive e-commerce landscape.
How this will affect me?
As a consumer, the success of Jumia’s Black Friday Bonanza means more opportunities to find great deals and discounts on a wide variety of products. With an increasing number of orders and growing popularity of online shopping, Jumia’s performance reflects the shift towards e-commerce as a preferred shopping method. This trend can benefit consumers by offering convenience, competitive pricing, and a wide selection of products to choose from.
How this will affect the world?
The strong performance of Jumia’s Black Friday event not only impacts individual consumers but also the e-commerce industry as a whole. As one of the leading e-commerce platforms in Africa, Jumia’s success sets a positive example for other companies in the industry. The growth of online shopping can have a ripple effect on the economy, creating opportunities for businesses to reach a wider audience and driving innovation in the digital space.
Conclusion
Jumia’s Black Friday Bonanza for November 2024 has demonstrated the company’s ability to attract customers, drive sales, and set new records in the e-commerce market. With increasing orders and a successful Black Friday event, Jumia is well-positioned for future growth and continued success. As the e-commerce industry continues to evolve, events like Black Friday play a crucial role in shaping consumer behavior and driving the digital economy forward.
