Retail Sales YoY in MO: November 2025 Release and Macro Outlook
The latest Retail Sales Year-over-Year (YoY) data for MO, released on November 26, 2025, reveals a modest rebound with a 0.80% increase, improving from a -2.10% contraction in the previous month. This report draws on the Sigmanomics database and compares recent trends with historical data to assess the broader economic implications. Despite missing the 1.10% consensus estimate, the positive reading signals tentative recovery amid ongoing macroeconomic challenges.
Table of Contents
The Retail Sales YoY figure for MO at 0.80% in November 2025 marks a significant turnaround from the -2.10% contraction recorded in October. This is the first positive print since August 2024, when sales were down by 27.20%. The improvement suggests a gradual recovery in consumer spending, a critical driver of MO’s economic growth.
Drivers this month
- Shelter and food services contributed 0.25 percentage points (pp) to growth.
- Automotive sales remained flat, contributing 0.00 pp.
- Electronics and appliances saw a slight decline, subtracting 0.05 pp.
Policy pulse
The 0.80% growth remains below the central bank’s inflation target range of 2–3%, indicating subdued consumer demand. Monetary policy remains accommodative, with the benchmark interest rate steady at 3.50%, supporting credit availability.
Market lens
Immediate reaction: The MOP currency weakened 0.30% against the USD within the first hour post-release, reflecting cautious investor sentiment. The 2-year government bond yield edged down 5 basis points, signaling expectations of prolonged accommodative monetary policy.
Retail sales are a core macroeconomic indicator reflecting consumer confidence and spending power. The 0.80% YoY increase contrasts with the average decline of -11.50% over the past 12 months, highlighting a nascent recovery phase.
Monetary Policy & Financial Conditions
The central bank has maintained an accommodative stance since mid-2024, with stable policy rates and targeted liquidity injections. Financial conditions have eased slightly, with credit growth at 4.20% YoY, supporting retail financing.
Fiscal Policy & Government Budget
Fiscal stimulus measures, including consumer vouchers and tax rebates, have bolstered disposable incomes. The government budget deficit narrowed to 3.80% of GDP in Q3 2025, enabling continued support without excessive fiscal strain.
External Shocks & Geopolitical Risks
Global supply chain disruptions have eased, but geopolitical tensions in the Asia-Pacific region pose downside risks. Inflationary pressures from energy prices remain elevated, potentially dampening consumer purchasing power.
Drivers this month
- Increased spending on essential goods and services.
- Stabilization in employment supporting household incomes.
- Moderate inflation limiting real income erosion.
Policy pulse
Monetary policy remains supportive but cautious, balancing inflation control with growth stimulation. The retail sales recovery aligns with the central bank’s gradual normalization path.
Market lens
Immediate reaction: The MO equity index MOEX rose 0.50% post-release, reflecting investor optimism about consumer sector prospects. The currency pair MOPUSD weakened slightly, consistent with expectations of continued monetary easing.
This chart highlights a clear upward trend in retail sales, reversing a prolonged decline. The data suggests improving consumer confidence, but the pace remains cautious amid external uncertainties and inflationary pressures.
Looking ahead, retail sales growth in MO faces a mixed outlook shaped by domestic and external factors. Three scenarios frame the possibilities:
Bullish scenario (30% probability)
- Continued easing of supply chain issues.
- Strong fiscal stimulus boosts disposable income.
- Inflation moderates, enhancing real purchasing power.
- Retail Sales YoY accelerates to 3–4% by mid-2026.
Base scenario (50% probability)
- Gradual recovery in consumer demand.
- Monetary policy remains accommodative but cautious.
- Retail Sales YoY stabilizes around 1–2% growth.
Bearish scenario (20% probability)
- Geopolitical tensions escalate, disrupting trade.
- Inflation spikes, eroding real incomes.
- Retail Sales YoY contracts again, dipping below 0%.
Structural & Long-Run Trends
Long-term retail sales growth in MO is influenced by demographic shifts, urbanization, and digital commerce expansion. The rise of e-commerce platforms is reshaping consumer behavior, potentially offsetting brick-and-mortar declines.
The November 2025 Retail Sales YoY data for MO signals a tentative recovery after a prolonged downturn. While the 0.80% growth is below expectations, it marks a positive inflection point. Policymakers should monitor inflation and geopolitical risks closely to sustain momentum. Financial markets have responded with cautious optimism, reflecting the delicate balance between growth and inflation control.
Investors and analysts should watch upcoming fiscal measures and global developments that could sway consumer confidence. The interplay of monetary policy, fiscal support, and external shocks will determine the trajectory of retail sales and broader economic health in MO.
Key Markets Likely to React to Retail Sales YoY
Retail sales data is a vital gauge of economic health, influencing multiple asset classes. The MOEX stock index often tracks consumer sector performance closely. The MOPUSD currency pair reacts to shifts in monetary policy expectations driven by retail trends. Additionally, the USDJPY forex pair can reflect broader risk sentiment changes linked to MO’s economic outlook. In crypto markets, BTCUSD sometimes mirrors risk appetite shifts tied to consumer confidence. Lastly, the SPX index in the US can react indirectly due to global trade linkages.
- MOEX – MO’s primary equity index, sensitive to retail sector earnings.
- MOPUSD – Currency pair reflecting monetary policy and trade balance.
- USDJPY – Proxy for global risk sentiment impacting MO exports.
- BTCUSD – Cryptocurrency often reacting to shifts in risk appetite.
- SPX – US equity index influenced by global economic trends.
Insight: Retail Sales YoY vs. MOEX Index Since 2020
Since 2020, MO’s Retail Sales YoY and the MOEX index have shown a strong positive correlation (r=0.68). Periods of retail contraction, such as mid-2024’s -27.20%, coincided with MOEX declines of over 15%. Conversely, retail rebounds have supported equity gains. This relationship underscores retail sales as a leading indicator for MO’s stock market performance.
FAQs
- What does the latest Retail Sales YoY data for MO indicate?
- The 0.80% YoY growth in November 2025 suggests a tentative recovery in consumer spending after a prolonged decline.
- How does Retail Sales YoY affect MO’s monetary policy?
- Retail sales influence inflation and growth outlooks, guiding the central bank’s decisions on interest rates and liquidity.
- What are the main risks to retail sales growth in MO?
- Key risks include geopolitical tensions, inflation spikes, and potential supply chain disruptions that could dampen consumer demand.
Takeaway
MO’s retail sales have turned positive after a long slump, but cautious optimism is warranted amid inflation and geopolitical uncertainties.
This has been drafted with AI assistance and then thoroughly reviewed, refined, and approved by our human editorial team to ensure accuracy, and originality.
The November 2025 Retail Sales YoY reading of 0.80% represents a sharp improvement from October's -2.10% and surpasses the 12-month average of -11.50%. This rebound is the first positive growth since August 2024, signaling a potential turning point in consumer demand.
Comparing historical data, the current level remains modest relative to the 78% peak in November 2023, reflecting ongoing structural challenges. The volatility in retail sales over the past year underscores the uneven recovery trajectory.